Social Media Marketing (SMM)

According to Mashable, social media marketing refers to the process of gaining website traffic, attention, leads or conversion through social media sites such as Facebook, Twitter, LinkedIn, Google+.

Social media marketing management centers on efforts to create content that attracts attention and encourages readers to share it with their social networks. This form of marketing is driven by word-of-mouth, resulting in earned media rather than paid media. Increased communication for organizations fosters brand awareness and often, improved customer service.

FanZappy social media marketing contains these components:

Study your social media audience to know which social networks are useful for your business. Set a measurable business objective (followers, engagement, conversion) and create an execution plan.

Social media management is an every day effort. Choose a social media management dashboard that fits your needs and budget.  We highly recommend hiring an experienced social media manager to get the job done.

Create professional presence for your business on these social media sites. Make sure they are integrated with other marketing channels such as your web site, your email.

Research and create relevant, trustworthy, engaging content and publish daily to your social media presence. Make sure they are different from your blogs and are tailored to your social media audience (often shorter and more fun). Make sure your content leads to conversion with proper links or hashtags.

Respond to in-bound communications to your social media accounts and pages such as messages, comments and likes; Monitor your social reputation across social networks; Based on the needs, conduct out-bound communications to proactively engage with qualified prospects or customers.

Never treat social media as a solo; It always works better when connected with your web site, your email, etc.

Budget cost-effective social media advertising dollars to boost your posts and your business brand on social media.

Read reports and live stats on your dashboard. Optimize!

Browse these projects to get started: