Print Marketing

Print marketing is an older marketing form however today remains to be an important channel, especially for local businesses with brick-and-mortar establishments. Print marketing materials are typically delivered to local customers with the objective of reaching out and drawing them back to the store.

With the proliferation of digital marketing (online, email, social, mobile, in-store interactive such as WiFi and TV, etc., – check related FanZappy projects on this site), print marketing should not work in silo. Instead, it should be integrated with other marketing channels adopted and serves the same purpose of getting customers to the door in a cohesive manner. Compared to digital marketing methods, print is famous for being more difficult in tracking delivery and conversion. However, by integrating print with  digital marketing, FanZpapy enables our clients to track customers’ interaction with print material delivered.

Please check out these sample FanZappy print marketing projects: