Print Marketing
Print marketing is an older marketing form however today remains to be an important channel, especially for local businesses with brick-and-mortar establishments. Print marketing materials are typically delivered to local customers with the objective of reaching out and drawing them back to the store.
With the proliferation of digital marketing (online, email, social, mobile, in-store interactive such as WiFi and TV, etc., – check related FanZappy projects on this site), print marketing should not work in silo. Instead, it should be integrated with other marketing channels adopted and serves the same purpose of getting customers to the door in a cohesive manner. Compared to digital marketing methods, print is famous for being more difficult in tracking delivery and conversion. However, by integrating print with digital marketing, FanZpapy enables our clients to track customers’ interaction with print material delivered.
Please check out these sample FanZappy print marketing projects:
Print – BTA Cafe & Wine Bar
CLIENT BTA Cafe and Wine Bar (web site http://bellevuetennisacademy.com/cafe , also developed by FanZappy ) is a newer expansion of Bellevue Tennis Academy. BTA Cafe positions itself as a type of establishment offering high-quality, nutritious and healthy food an drink to tennis players, their guests, and anyone from the neighborhood. Since its grand opening, it has become a true place for […]
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Print – Saladworks Direct Mail
CLIENT Saladworks (web site http://www.saladworks.com ) serves the community with fresh, healthy, nutritious and delicious salads, panini sandwiches, soups and wraps. Central to Saladworks’ concept is that salads can be made-to-order from a selection of 50 ingredients mixed with any of 17 available dressings. Saladworks also offers catering deliveries. PROJECT Saladworks Seattle partnered with FanZappy in online and […]
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