Local Listings: Bellevue Tennis Academy

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CLIENT

BTA Logo

Bellevue Tennis Academy (web site http://bellevuetennisacademy.com, also developed by FanZappy ) is a leading tennis club and training facility on Seattle eastside, offering tennis training and fitness for all ages, juniors and adults alike, and all abilities, from beginner to elite. BTA’s motto: EVERYTHING TENNIS! 

 

THE DASHABORD

The one-stop FanZappy Local Listings Dashboard  lets you control your listings across 60+ major partner sites including Google, Bing,Facebook, Foursquare, Yahoo, and Yelp.  Now publish consistent your business information and marketing content across all 60+ major online maps, apps, directories, GPSdevices, social networks, and search engines. Plus, the FanZappy Local Dashboard captures customer reviews and feedback 24/7 with real-time performance reports across all these sites.

 

 

Publishers

FanZappy Local Listing Publishers

 

PROJECT

Content

A FanZappy principal worked with BTA business owner and decided the following comprehensive business profile and marketing content to be entered into the Dashboard:

 

Entered basic business information such as business name, logo, location, web site address, email and phone contact, hours, industry categories

 

Added a set of high-resolution photos and video showing key programs and services from BTA:

  • </p>
<p><center>Photos</center>

    Photos

  • </p>
<p><center>Video</center>

    Video

Populated a tennis program list for the tennis club and added a food and beverage menu for the cafe. To drive traffic to BTA’s web site, each service item and menu is linked back to the corresponding web page on the site:

 

  • </p>
<p><center>Program List</center>

    Program List

  • </p>
<p><center>Program Details - Junior</center>

    Program Details - Junior

  • </p>
<p><center>Cafe Menu</center>

    Cafe Menu

Added upcoming club events and hosted them on a public calendar. A link is also added in each event pointing back to BTA web site:

 

 

Added bios of key BTA tennis coaches to the dashboard:

 

Created a special to further promote BTA that customers can take action on:

 

 

Publish

All populated content  was one-click published to 60+ major local business sites in the US. They include:

  • local search sites, such as Google, Bing, Yahoo
  • social media sites, such as Facebook, Google+
  • map sites, such as Google Map, MapQuest, Apple, Nokia
  • local review sites, such as Yelp, Google Review, FourSquare
  • directory and yellow pages, such as Superpages, DexKnows, Switchboard
  • local commerce (deals, coupons) sites, such as 8coupons
  • local data aggregator sites, such as Local.com, Local Database, Factual, ezLocal
  • mobile and in-car navigation apps, such as Nokia HERE, TomTom, Apple/Siri, TeleNav, CoPilot 

 

In particular, our publisher list has been expanded to include the following:

Google My Business (http://www.google.com/business): Listing the correct and complete business data on Google My Business ensures BTA to be found across all Google properties: Google Search, Google Local Search, Google Map, Google Review, Google+.

Google My Business

List on Google My Business

 

On Mobile Devices: Publishing to these partners ensure BTA business to be found across all major mobile platforms:

icon apple Publish to Apple for iOS devices such as iPhones, iPads, and Apple watches.

icon google Publish to Google My Business for Android phones and tablets.

icon bingPublish to Bing for Windows mobile devices.

 

In-Car Navigation: BTA business and promotion content can be found on the dashboard navigation apps on these vehicle brands in the US:

Local Listing In Cap Apps

 

Monitor & Update

The dashboards completely  automates these tedious content management tasks across all local content publisher sites:

 

24/7 Monitor

Check and auto-correct published content across all destinations for completeness and correctness.

Update

Any content update from dashboard is instantly published to all destination sites.

Every time there is an update made on the dashboard, it is instantly published to all partner sites. As the following screenshot shows, the dashboard reports the live content publish status from all of our publisher partners:

Local Listings Monitor

Live Content

In this section, you can follow BTA to their live business pages on some publisher sites:

 

 

 

Listen

FanZappy Local Listings Dashboard in real time monitors customer reviews and feedback across all partner publishers and will notify BTA owner when a new review is captured. It also provides reports such as this summary that is valuable in understanding customer sentiment with the business:

 Local Review Capture

Track

Comprehensive yet easy to understand analytics and reports are provided to show how users are finding BTA across all our partner sites: searches, impressions, clicks, reviews, and local listings are driving more traffic and customers as we go.

Reports

 

 

 

 

WHAT’S NEXT

 

If you haven’t done so, please click this link to visit FanZappy Local Listings info page to read more about this product, receive a brochure and run a free local scan for your business. Then please drop us a quick note and let us show you how we can help and power up your local marketing effort:

 

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